Bettera Brands, LLC, is a holding company for quality confection companies.  The core underlying belief of Bettera Brands is that confection is an excellent vehicle to bring fun and wellness into people’s lives.  Leveraging upon decades of experience and a deep understanding of consumer trends, Bettera Brands is a leading innovator in the confection and nutraceutical industries.

With a focus on vitamins and candy, Bettera Brands manages three state-of-the art U.S. facilities based in California, Indiana and New Jersey.  These companies, Bettera Wellness, Gimbal’s Fine Candies and Go Organic, feature a robust line of quality products including gummy vitamins, gourmet jelly beans, organic and nutraceutical lozenges, licorice, sours and more.